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Maxymiser Academy

Overview

Maxymiser Academy Image.pngA successful optimization program hinges on the ability of the people involved to generate quality questions and test ideas and to know how to use our technology to make those ideas real. Maxymiser Academy courses enable businesses to take charge of their optimization strategies by placing leading capabilities inside your marketing and technical operations.

Our courses touch on every aspect of the campaign lifecycle. Participants will benefit from direct contact with front-line optimization experts who have unmatched experience with the world’s top brands.

Maxymiser is committed to sharing knowledge and expertise so your business has the power to implement effective marketing operations driven by test-and-learn principles. We show our clients that good optimization begins with the test page, but great optimization goes beyond the page to address business strategy and user behaviors.

 

Course Offering

Fundamentals of Testing

One day course designed for business and marketing managers and campaign administrators

Knowledge Outcomes

  • Translate business needs and questions into testable hypotheses
  • Determine what areas of a page to target for optimization
  • Decide which campaign method is the most appropriate
  • Determine how many elements and variants are reasonable for a page’s traffic
  • Identify potential test variants based on campaign scope and goals

Course Content

  • Principles and Methods of Campaign Design
  • Key Advantage Methodology Documents

Prerequisites

  • None

More details

Introduction to Maxymiser Solutions

One day course designed for online marketers, e-Commerce and website managers, and web developers

Knowledge Outcomes

  • Navigate the Maxymiser Console interface
  • Interpret reports

Course Content

  • Maxymiser Console Training
  • Report Interpretation

Prerequisites

  • None

More details

Campaign Coding & Configuration

One day course for website managers and web developers

Knowledge Outcomes

  • Set up, publish and maintain standard campaigns using Maxymiser OneTouch™
  • Prepare campaigns and content for a/b/c…[n] and multivariate tests
  • Configure reusable actions to measure results across a site

Course Content

  • Foundations of Deployment
  • Authoring Standard Tests and Campaigns

Prerequisites

  • Basic understanding of coding with JavaScript and HTML

More details

Advanced Campaign Coding & Configuration

Two day course for web developers experienced in coding JavaScript and HTML and involved in setting up, publishing and maintaining campaigns via Maxymiser’s OneTouch™  platform and Consoles

Knowledge Outcomes

  • Explain how Maxymiser interacts with a page to deploy custom campaigns
  • Create campaigns to test non-unique page elements and pages with non-unique URLs
  • Conduct advanced action tracking including click through and postponed actions
  • Create and track cross-domain campaigns
  • Use Maxymiser experience information

Course Content

  • Maxymiser Functionality Analysis
  • Campaign Set Up

Prerequisites

  • Experience with coding JavaScript, HTML and CSS
  • Completion of a needs assessment questionnaire to ensure participants are prepared for the applied programming required in this course

More details

Bookings & Inquiries

If you need more guidance on appropriate training by job title, see Delegate Job Titles by Course.

Email training@maxymiser.com, or if your company is already a Maxymiser Client, speak to your local representative.

If you'd like to talk to the team, please feel free to call our local offices. Click here for a list of telephone numbers, and we'll be delighted to help you.

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Last Modified
21:57, 17 Apr 2014

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